London College of Media and Journalism - Courses

Business Skills

Blogging: Introduction

This course is an essential introduction to Blogging designed to help you create an effective short and long term strategy for your blog. more...

This one day course teaches you how to kick start a successful blog and gives you a myriad of strategies in order to guarantee success in the blogosphere.

A blog allows you to interact personally and directly with your audience. In addition, many companies are now using blogs as an essential part of their digital marketing strategy to humanise brands and to drive new traffic to their website.

This course is designed to help you create a short and long term strategy for your blog - vital if your blog is to be a success. Whether you are an individual or an organisation, this is an essential introduction to blogging. See course details

Business and Report Writing

A one day course to teaching you to communicate clearly and effectively in a variety of business formats. more...

Good written communication helps organisations communicate successfully. Business reports and communications should be clear, concise and free of ambiguity. This course will help you develop business writing skills that convey a targeted message and project a professional image. Through practical, hands-on exercises you will learn how to write more compelling and powerful business documents and reports. See course details

Communicating Effectively at Work

This is a one day course that will look at the way you communicate both verbally and non verbally and look at ways of changing your communication to improve your effectiveness in the workplace. more...

The ability to influence others, build relationships, manage conflict and communicate your thoughts effectively are vital skills in today’s working environment. This course uses a combination of case studies and practical exercises to help you develop the key skills required to communicate your thoughts and views effectively at work. See course details

Creating High Impact Presentations

A Powerpoint course for those who already use the program but want to create more interesting visually exciting slide shows. more...

This course is designed for those giving presentations with PowerPoint but who have been primarily limited to text slides, bullet points or clip art.

The course demonstrates how Microsoft PowerPoint can be used to produce slides with powerful visual impact and covers how to remain centre stage when delivering a presentation to create real impact with the audience. See course details

Creative Writing in a Commercial World

A course that will teach you how to make writing in a business context (from memos to newsletters) more interesting and readable. more...

Many of us enjoy the creative possibilities of writing. All too often however the writing we have to do in our work - from memos to marketing material, corporate newsletters, sales information or web copy - can seem dull, lifeless and far from creative. This course offers practical exercises, advice from industry experts and tips and techniques to develop confidence in your powers of self-expression and harness that creativity in your line of work. Bring along some examples of your own work - and a sense of fun...
See course details

Good Grammar and Punctuation

A one day course that will cover all of the basics of grammar and punctuation as well as looking at the most common mistakes people make. more...

Correct use of English grammar and accurate punctuation are areas that many people find difficult. This one day course is ideal for anyone who feels that their written work can sometimes let them down. The course covers the essentials of English grammar and how to correctly structure sentences. The course also provides hints and tips on how to avoid common errors in grammar and punctuation.

This course is not designed for those who wish to learn English as a foreign language.
See course details

How to Deliver Presentations Effectively

A course that will teach you to presentation clearly with impact and confidence. more...

This course is designed for those who wish to improve their performance when giving presentations. It is also beneficial for anyone who has identified practical issues around their delivery style, needs specific coaching or finds delivering presentations a nerve-racking experience. During the course we will identify your individual strengths and weaknesses and outline the practical steps that each participant can take to become a effective presenter. You will be recorded several times during the course for analysis and feedback.
See course details

How to Write Effectively

A one day course that will teach you how to ensure your writing is clear and easy to understand and conveys your message. more...

This course is designed to help you deliver a message clearly, concisely and effectively - whatever the format. The course offers practical lessons and valuable guidance whether you are writing reports, leaflets, online messages, contracts or sales literature. You will develop your own style of writing and hone those skills allowing you to convey the maximum information in the minimum space. See course details

Minute Taking and Writing Made Easy

A one day course for anyone whose role includes minuting meetings who wishes to hone their skills to produce clear, actionable minutes that reflect the meeting that took place. more...

This one day course will ensure that the minutes you take at meetings are clear, accurate and professional. The course will provide you with all the essential skills you need for minute taking. By having a clear understanding of the aim of the meeting and the benefit of having minutes, you will learn how to work with the chair, prepare the agenda, record the meeting, understand the salient points, and how to produce clear, well structured, actionable minutes. See course details

Social Media: An Introduction for Businesses

This introduction to social media is designed for anyone who wants to understand how social media can be opitmised by businesses to boost engagement, audience, traffic and turnover. more...

Making effective use of social media provides businesses with immediate, targeted access to their customers and potential customers.

This course will enable to you to harness the power of social media to achieve this goal.

Using a combination of websites, blogs, emails, social media and smartphone apps you can communicate with, influence and sell to your target audience in a more immediate and interactive way than ever before. See course details

Social Media: Writing a Strategy for your Business or Organisation

As this is a private course you can focus exclusively on your own business. By the end of the course you will have a full understanding of how your business can harness social media and you will have written a social media strategy for your company. more...

Social media is now an indispensible part of any business’s digital marketing strategy. It is widely used for marketing, communicating with customers - existing and potential - and for promoting events, products and services.

Currently, most companies dabble with Facebook and Twitter but fail to harness their full potential or increase their revenue.

As this is a private course you can focus exclusively on your own business.

By the end of the course you will have a full understanding of how your business can harness social media and you will have written a social media strategy for your company. See course details

Successful Media Interviews

Click here to see more of a description of this course more...

Getting your message across successfully on television and radio is crucial in today’s media driven world. This unique course simulates the real thing - lights, microphones, journalists, awkward questions and tension so that when it comes to a real interview, you’ll know exactly what to do. The course includes a telephone interview for print media, a radio interview, a ‘live studio’ television interview and a ‘down the line’ television interview. This course is a combination of real, informed advice from media experts and practical interview experience and has been designed to help you define, refine and deliver your story.

This course is delivered by an extremely experienced journalist with over 20 years experience covering stories on a local, national and international level. As a contributor to Radio 4’s flagship Today programme as well as news bulletins on Five Live, BBC Breakfast News, News 24 and BBC World Television, the tutor brings a wealth of media experience and expertise to help you project exactly the right image and message.
See course details

Successful Radio Interviews

Click here to see more of a description of this course more...

Web Skills

Blogging: Introduction

This course is an essential introduction to Blogging designed to help you create an effective short and long term strategy for your blog. more...

This one day course teaches you how to kick start a successful blog and gives you a myriad of strategies in order to guarantee success in the blogosphere.

A blog allows you to interact personally and directly with your audience. In addition, many companies are now using blogs as an essential part of their digital marketing strategy to humanise brands and to drive new traffic to their website.

This course is designed to help you create a short and long term strategy for your blog - vital if your blog is to be a success. Whether you are an individual or an organisation, this is an essential introduction to blogging. See course details

Creating Video for Internet Broadcast

A two day course for anyone who needs to film, edit and post internet to the web. more...

In this hands on practical training course you will use either Final Cut Pro or Final Cut Express to capture, edit and export footage and interviews for streaming over to the internet.

The course covers the basics from importing digital content to final output and compression. It is a comprehensive introduction to Final Cut with an emphasis on preparing video for internet broadcast. This course can also be run using other video software programmes, please contact us if you would like to discuss this option. See course details

Social Media: An Introduction for Businesses

This introduction to social media is designed for anyone who wants to understand how social media can be opitmised by businesses to boost engagement, audience, traffic and turnover. more...

Making effective use of social media provides businesses with immediate, targeted access to their customers and potential customers.

This course will enable to you to harness the power of social media to achieve this goal.

Using a combination of websites, blogs, emails, social media and smartphone apps you can communicate with, influence and sell to your target audience in a more immediate and interactive way than ever before. See course details

Social Media: Writing a Strategy for your Business or Organisation

As this is a private course you can focus exclusively on your own business. By the end of the course you will have a full understanding of how your business can harness social media and you will have written a social media strategy for your company. more...

Social media is now an indispensible part of any business’s digital marketing strategy. It is widely used for marketing, communicating with customers - existing and potential - and for promoting events, products and services.

Currently, most companies dabble with Facebook and Twitter but fail to harness their full potential or increase their revenue.

As this is a private course you can focus exclusively on your own business.

By the end of the course you will have a full understanding of how your business can harness social media and you will have written a social media strategy for your company. See course details

WordPress: Creating a Blog

An intensive one day course on effectively using WordPress to create a dynamic blog for any topic from writing creatively to promoting a brand. more...

WordPress is the most popular software system used by bloggers worldwide to write, tell their story or promote themselves or their brand. It allows you to design the look and feel of your blog easily and quickly using a variety of templates, or customise it completely to your specific requirements. WordPress allows you to write, manage and edit your content, add video, audio and images, and solicit reader’s feedback with comments and polls. By the end of this course you will be confident using WordPress to write and promote your blog for
business, marketing or just for fun. See course details

Writing for the Web

A comprehensive course teaching you both the theory and the practice of writing copy that works on the web. more...

Writing & Associated Skills

Blogging: Introduction

This course is an essential introduction to Blogging designed to help you create an effective short and long term strategy for your blog. more...

This one day course teaches you how to kick start a successful blog and gives you a myriad of strategies in order to guarantee success in the blogosphere.

A blog allows you to interact personally and directly with your audience. In addition, many companies are now using blogs as an essential part of their digital marketing strategy to humanise brands and to drive new traffic to their website.

This course is designed to help you create a short and long term strategy for your blog - vital if your blog is to be a success. Whether you are an individual or an organisation, this is an essential introduction to blogging. See course details

Business and Report Writing

A one day course to teaching you to communicate clearly and effectively in a variety of business formats. more...

Good written communication helps organisations communicate successfully. Business reports and communications should be clear, concise and free of ambiguity. This course will help you develop business writing skills that convey a targeted message and project a professional image. Through practical, hands-on exercises you will learn how to write more compelling and powerful business documents and reports. See course details

Creative Writing in a Commercial World

A course that will teach you how to make writing in a business context (from memos to newsletters) more interesting and readable. more...

Many of us enjoy the creative possibilities of writing. All too often however the writing we have to do in our work - from memos to marketing material, corporate newsletters, sales information or web copy - can seem dull, lifeless and far from creative. This course offers practical exercises, advice from industry experts and tips and techniques to develop confidence in your powers of self-expression and harness that creativity in your line of work. Bring along some examples of your own work - and a sense of fun...
See course details

Effective Interviewing Techniques

A course to teach you how to interview people and ask questions that will get you the answers you are looking, for whoever you are interviewing. more...

This course is designed for anyone who has to conduct interviews - whether you are a journalist, writer, researcher or someone who is required to undertake interviews face to face or over the phone as part of your job. The course covers asking the right questions, opening gambits, avoiding closed answers, keeping an interview on-track and how to ensure you leave an interview with the information you need. The course also covers tips and tricks for dealing with reluctant or difficult interviewees.
See course details

Feature Editing: Introduction

A two day comprehensive introduction that covers all of the skills required to be a competent feature editor. more...

This one day course covers all the journalistic aspects of the feature editor’s job, as well as management functions and people skills. It covers setting and maintaining subbing standards, ensuring work is done to deadline, motivating a team and managing a budget.

This course is available as individual tuition or a private company course only. See course details

Feature Writing: Advanced

A one day Advanced Feature Writing course for those who wish to improve their skills. more...

This course is for those who have some feature writing experience but want to learn how to come up with better ideas, improve their writing style and make sure they execute their ideas in the best way.

This is a one day course designed for press officers, PR officers, contributors to in- house journals and working journalists who need to meet the highest standards of magazine and newspaper feature writing.
See course details

Feature Writing: Introduction

A broad introduction to Feature Writing that will teach you how to find good subject matter, how to research it and finally, how to turn that research into a feature. more...

This course covers the writing and researching skills which every writer needs to master before they can become a competent feature writer. It also covers features ideas, how to ensure you follow an editor’s brief, how to research your subject thoroughly, how to identify the best interviewees and get the best quotes and how to decide which style of feature it should be. This course is for anyone who needs to write features in the course of their work - including magazine and newspaper journalists, press officers, marketing professionals and contributors to in-house journals. See course details

Good Grammar and Punctuation

A one day course that will cover all of the basics of grammar and punctuation as well as looking at the most common mistakes people make. more...

Correct use of English grammar and accurate punctuation are areas that many people find difficult. This one day course is ideal for anyone who feels that their written work can sometimes let them down. The course covers the essentials of English grammar and how to correctly structure sentences. The course also provides hints and tips on how to avoid common errors in grammar and punctuation.

This course is not designed for those who wish to learn English as a foreign language.
See course details

How to Write Effectively

A one day course that will teach you how to ensure your writing is clear and easy to understand and conveys your message. more...

This course is designed to help you deliver a message clearly, concisely and effectively - whatever the format. The course offers practical lessons and valuable guidance whether you are writing reports, leaflets, online messages, contracts or sales literature. You will develop your own style of writing and hone those skills allowing you to convey the maximum information in the minimum space. See course details

Journalism: Introduction

A comprehensive two day introduction for those who wish to look at all aspects of journalism from interviewing to feature writing and editing. more...

This course is an excellent introduction to different types of writing for anyone who wants to fast track a career into journalism – whether you plan to be writing for magazines or newspapers, working in PR or contributing to house journals. This is a practical, results driven course covering news reporting, researching a story, feature writing, interview techniques, sub-editing and essential legal and privacy issues.
See course details

Maximising Press & Media Coverage

Learn techniques and tips to increase the amount of media coverage with excellent press releases distributed in the right way to the right people at the right time. more...

Any marketing or PR professional needs to build an effective press and media network in order to maximise media coverage - this course shows you how to do this. It covers creating and maintaining a contact list, pitching ideas and editorial to print and online media and ensuring that your organisation or client gets good, positive media coverage. If you are interested in learning how to write effective press releases, you should attend our Writing Press Releases course instead. See course details

News Editing: Introduction

A comprehensive introduction to the skill of news editing more...

News editing is about journalism - news lists, diaries and planning. It’s also about management and people skills. This course covers all journalistic aspects of being a news editor, as well as equipping you for a managerial role and developing your people skills. The course also looks at you as a manager and how you can become a really effective team leader.

This course is available as individual tuition or a private company course only. See course details

News Writing: Advanced

Refine your current skills with a one day advanced course that will teach you to write sharper, more accurate and incisive news stories. more...

This course is for those with some experience of news writing who wish to improve their researching and writing skills, work on ways to come up with new treatments for news stories and brush up on media law. The course is ideal for those who are writing news but have no formal training in reporting. You will learn how to make your stories sharper, how to work faster and with greater accuracy and how to improve your news-gathering skills. The course includes practical exercises in writing, interviewing, handling press conferences and rewriting.
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News Writing: Introduction

This is a comprehensive introduction to the art of writing news stories. You will learn to interview, research and write news reports and stories. more...

This course is designed to give a comprehensive all round introduction to news writing. All the essential aspects of news reporting are covered including how to find and shape ideas for news stories; what to ask when an editor is briefing you; how to make sure you get all the facts you need to write a fully-rounded news report with no gaps or unanswered questions; how to interview subjects, get the quotes you need and present them accurately - and how to write to deadlines.
See course details

Pitching ideas and getting commissions

Learn how to pitch your ideas, who to pitch them to and what to say in our one day Pitching Ideas and Getting Commissions course. more...

As all experienced freelance journalists know, coming up with a great idea and writing an interesting article is only half the battle. Unless you know how to sell your ideas even the most brilliant work can end up unused. Understanding who will be interested in your story and what will make your idea attractive will drastically increase the number of commissions you receive. This one day course will teach you how to sell your ideas by phone and by email and who to pitch them to in order to get
commissions.
See course details

Proofreading: Introduction

An intensive one day course that will teach you to proofread quickly and accurately. more...

This practical one day course delivers the proofreading skills needed to identify and correct mistakes so that copy achieves maximum impact. You will cover how to read thoroughly and accurately and how to spot and correct the common spelling, grammar and punctuation errors that can ruin good copy. This course makes extensive use of exercises to build your proofreading skills and confidence. See course details

Review Writing

This is a one day course for writers who need to write reports whatever the subject. more...

This is a one day course for writers who need to write reviews whatever the subject. Whether you are new to review and test writing, or a more experienced review writer who wants to refresh and sharpen your copy you will benefit from the course. As this course is run on a private basis we are able to tailor the content to your current knowledge level and base the exercises on your review. It is highly recommended that delegates bring examples of their own work - published or in progress - for discussion with the trainer on the day. See course details

Sub-editing: Advanced

Develop your skills subbing news stories and features and improve your caption and headline writing. more...

This course builds on the Introduction to Sub-editing course and concentrates on improving your ability to sub a wide range of news and features material. The course consists of series of practical exercises using copy that needs a substantial amount of work. You will also develop your skills in selling a story - writing excellent headlines, standfirsts, pull-quotes and captions.

See course details

Sub-editing: Introduction

A two day introduction to the essential skills required to Sub-edit work professionally. more...

This course is designed to help you develop the skills you need to be an outstanding sub-editor; an orderly mind, scepticism, an eye for detail, an obsession with accuracy and the ability to work quickly under pressure. This two day course utilises practical examples throughout and is ideal for those new to sub-editing as well as writers and journalists who wish to tighten and fine-tune their own copy. See course details

WordPress: Creating a Blog

An intensive one day course on effectively using WordPress to create a dynamic blog for any topic from writing creatively to promoting a brand. more...

WordPress is the most popular software system used by bloggers worldwide to write, tell their story or promote themselves or their brand. It allows you to design the look and feel of your blog easily and quickly using a variety of templates, or customise it completely to your specific requirements. WordPress allows you to write, manage and edit your content, add video, audio and images, and solicit reader’s feedback with comments and polls. By the end of this course you will be confident using WordPress to write and promote your blog for
business, marketing or just for fun. See course details

Writing for Internal Publications

A one day course that will teach you to write interesting company news and articles for use in-house. more...

Good internal communication is an essential part of any successful communications strategy. Relaying information to other members of staff in an interesting, easy to absorb way can be a challenge. In this course you’ll learn how to write interesting, informative articles for in-house magazines and newsletters that people will actually want to read. Feel free to bring along a copy of your own in-house magazine or newsletter if you wish.
See course details

Writing for the Web

A comprehensive course teaching you both the theory and the practice of writing copy that works on the web. more...

People read online copy differently from printed copy. This course will teach you to prepare, write and edit your copy to meet that reality. The course is editorial rather than technical in emphasis and will cover the principles and techniques involved in creating or adapting text for an online environment. You are encouraged to bring in examples of your own work in order to put together your own strategy for writing online copy that works.
See course details

Writing Press Releases

A comprehensive one day course that will teach you to write professional press releases to increase your publicity. more...

Publicity is one of the most cost-effective marketing tools available. It increases customer awareness of your company or organisation, builds credibility and raises profile - all at no cost. This course is designed for those new to press or PR who wish to increase the amount and quality of press and publicity their organisation receives. You will learn what makes a newsworthy story and how to rite professional press releases that media organisations will want to use.
See course details